Bajaj Life eTouch II vs ICICI Prudential iProtect Smart Plus
Side by side on the figures that decide a claim — and which one we would actually pick.
We score ICICI Prudential iProtect Smart Plus higher at 4.3/5 against 4.2/5, winning 4 of the 7 comparable measures. iProtect Smart Plus is the cheaper of the two on the illustrated profiles.
Side by side
| Measure | Bajaj Life eTouch II | ICICI Prudential iProtect Smart Plus |
|---|---|---|
| Myinsurancebro Score | 4.2 / 5 | 4.3 / 5 |
| Claim settlement ratio 3-year average, individual death claims | 99.32% | 99.3% |
| Complaints per 10,000 claims Lower is better — this is how often customers escalate | 2.77 | 8 |
| Solvency ratio IRDAI requires a minimum of 1.5x | 3.52× | 2.1× |
| Annual new business | ₹12,791 Cr | ₹22,239 Cr |
| Cover available | ₹25 L – ₹10 Cr | ₹50 L – unlimited (subject to underwriting) |
| Entry age | 18–65 yrs | 18–65 yrs |
| Critical illness cover | Rider | Rider — 34 illnesses |
| Premium break / holiday | Yes | Yes |
| Life stage cover boost | No | Yes |
| Exit with premiums back | Yes | Yes |
| Premium — 30, Male | ₹20,132 | ₹19,093 |
| Premium — 30, Female | ₹16,234 | ₹16,229 |
eTouch II
If budget is the binding constraint, start here. You get the strongest solvency in the industry, a settlement ratio inside the top five, and a premium that undercuts HDFC Life by roughly 20%. What you give up is feature depth — there is no life stage boost, and the rider menu is short. For a 25-year-old buying a first cover, that trade is usually worth making.
Against it
- The thinnest built-in feature set of the five
- No life stage boost — you cannot raise cover without fresh underwriting
- Smaller on-ground presence outside metros
- Lower brand recall, which matters if your family will handle the claim
iProtect Smart Plus
A well-priced plan from a large insurer, and the Smart Exit option is genuinely rare. Where it slips is servicing — 8 complaints per 10,000 claims is roughly eight times HDFC Life. That will not matter for most people, but it is the one number we would want you to see before choosing this over the top two. Good pick if price is the deciding factor and you want a household-name insurer.
Against it
- 8 complaints per 10,000 claims — the highest of the five by some margin
- Critical illness rider covers 34 conditions against 60–64 elsewhere
- Feature depth is thinner than Axis Max or HDFC Life
- Settlement ratio of 99.30% is good but trails the top two
Which one we would pick
ICICI Prudential iProtect Smart Plus, on balance — 4.3/5 against 4.2/5. Where eTouch II is ahead: claim settlement ratio, complaints per 10,000 claims, solvency ratio. Where iProtect Smart Plus is ahead: myinsurancebro score, annual new business, premium — 30, male, premium — 30, female.
A score ranks plans on the evidence available; it cannot know your health history, your dependants or which exclusion will matter to you in ten years. Where the two are close, the deciding factor is usually the text rows above — room rent, waiting periods, exclusions — read against your own circumstances.
Scores are plan features 45%, insurer strength 45%, premium 10% — how we score plans.
Frequently asked questions
Which is better, Bajaj Life eTouch II or ICICI Prudential iProtect Smart Plus?
We score ICICI Prudential iProtect Smart Plus higher at 4.3/5 against 4.2/5. A well-priced plan from a large insurer, and the Smart Exit option is genuinely rare. Where it slips is servicing — 8 complaints per 10,000 claims is roughly eight times HDFC Life. That will not matter for most people, but it is the one number we would want you to see before choosing this over the top two. Good pick if price is the deciding factor and you want a household-name insurer.
Which of the two settles more claims?
Bajaj Life — 99.32% against 99.3%. Read it beside complaint volume: Bajaj Life draws 2.77 complaints per 10,000 claims and ICICI Prudential 8 complaints.
Which is cheaper?
ICICI Prudential iProtect Smart Plus, on the illustrated profiles in the table above. Premiums are illustrations for a stated profile, not quotes — your own depends on age, health, city and underwriting.
Read the full reviews
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Disclaimer: Figures shown here are compiled from IRDAI annual reports and public grievance disclosures, and from insurer public disclosures and policy wordings. Claim settlement ratios and complaint volumes are three-year averages for FY 2024–26. Premiums are indicative illustrations for the stated profile, not quotes — your actual premium depends on your age, health, city, habits and underwriting. Scores are Myinsurancebro's own assessment. Always read the official policy document and speak to an advisor before buying. Myinsurancebro is an IRDAI-licensed insurance advisor — we do not manufacture or underwrite any insurance product.